Your Blog From the Prospect’s Point of View
February 7th, 2010 admin
When you use your blog to complain or report sideways about the industry at large, what message is that sending to your potential new clients? If you’re spending your time analyzing what other people in your space are doing, citing why they’re wrong, and providing your commentary about all the things they’re doing, what does your next potential customer come away …
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Pop open another tab on your web browser and pull up your blog URL. Look at your blog as if it were a storefront, or an office space, or a gathering spot for conversations, or a magazine, or a part of a mall. Look at it as a property. Ask yourself what are the most valuable parts of that real estate. Ask yourself …
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