Great Webinar – Measure What Matters To Customers

February 16th, 2010 admin

This is pretty awesome, you can watch an 8 hr session of Ron Baker teaching a seminar about the material in his book Measure What Matters To Customers. If you own or work in an accounting, law, or other professional service firm, you owe it to yourself to watch this seminar because you will learn how to really think about your practice, your customers, and your co-volunteers (I’ve always loved the idea of thinking of employees as volunteers). Stop reading


Originally posted on RebarBusinessBuilders

 
  Related Posts
Helping Your Customers Be Great
Word of mouth plays an important role in growing a professional service firm. We spend a lot of time and effort trying to influence customers and referral partners to talk about our services to others. When marketing our firms with WOM one question we have to ask is “why would they talk about me?”to friends and colleagues. This is when we start... 
5 Ways to Make a Database For Your Customers
5 Ways to Make a Database For Your Customers
5 Ways to Make a Database For Your Customers This content from: Duct Tape Marketing Standard marketing CRM type practice suggests that you should create and supplement a database of customers and prospects with the idea that you build more and more information to use to help build deeper relationships and create additional selling opportunities.... 
Webinar – Creating a Marketing System for the Professional Services Firm
It’s one thing to talk about creating a marketing system, but creating one while you are busy with the everyday challenges of running your firm can be quite another. Join me for a discussion about the unique challenges professional service firms face marketing their services and how marketing systems get built in the real world. In this webinar... 
Employees Talk. Customers Listen. But Do You Like What They Hear?
As business owners, we place trust in our employees that they will represent the company well in all public interactions. But have you ever thought about what could happen when a customer overhears your employees talking to each other. Do you know what they are saying? Your customers do and they are listening.  Read More →
Brainstorming Might Hinder Great Ideas
Brainstorming Might Hinder Great Ideas
You walk past a group of employees gathered in one of your company’s meeting rooms, laptops and notepads are strewn along a table the size of a small state. There are charts and graphs and PowerPoint presentations and three-quarters of the people in the room have a hand in the air. There’s a lot of brainstorming going on here, you... 
Knowing which customers business to turn away
Why would a series of posts about marketing for the newly promoted include a discussion about turning away business? Mostly because it’s one of those things that everyone seems to learn the hard way. You are probably going to prefer to learn it the hard way yourself, but here goes. This is one of the things that I typically get the most push back... 
Use drip marketing to achieve and maintain top of mind status
Whether you call it drip marketing, lead nurturing, or simply stay-in-touch marketing, having a systematic way to stay in touch with prospects and customers is an essential component of a professional service firm’s marketing system. One of the marketing challenges that CPAs, attorneys, architects, and other professional service providers face... 
Unfolding The Napkin – Book Review
The Back of The Napkin is Dan Roam’s follow up to his popular The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures . The main idea behind Dan’s books is that we can solve business problems by applying the principles of visual thinking and drawing simple pictures. Rather than being just a sequel, this book... 
10 Tips to Take Your Customer Service from Drab to Fab
You can spend thousands of dollars on an ad campaign, only to have it all go to waste if your customers are put off by the service they receive when they actually enter your business. If you think your customers are less than impressed by your employees then give your customer service a makeover with these 10 tips.  Read More →
Referral Engine Webinar
Join John Jantsch, author of The Referral Engine: Teaching Your Business to Market Itself , and founder of Duct Tape Marketing, for a discussion about practical solutions you can use to build your business through referrals. Learn how happy customers and actively engaged partners can reduce or eliminate your need for expensive advertising. This is... 
  Related Tweets from Twitter
WalshCollege (Walsh College)  : Come to "Arthur E. Strunk Accounting Fundamentals Course" Saturday, October 2 from 1:00 pm to 4:00 pm. Free and... http://fb.me/w3obvU6j..
Updated : 2010-09-09T14:00:06Z   |  Reply  |  View Tweet
AndrewRapoos (Andrew Raposo)  : So my accounting teacher keeps trying to figure out why no one is in their correct seat after assigning seats in a college class...FAIL...
Updated : 2010-09-09T13:59:24Z   |  Reply  |  View Tweet
RoyKenagy (Roy Kenagy)  : A tool to classify readers/library use? Research indicates taste in entertainment is consistent across media http://bit.ly/dzMT2h..
Updated : 2010-09-09T13:59:10Z   |  Reply  |  View Tweet
alexisgentile (Alexis Gentile)  : woot first day in accounting :)..
Updated : 2010-09-09T13:58:32Z   |  Reply  |  View Tweet
jilliansposato (Jillian Sposato)  : Report: Accounting field to add 22% more jobs by 2018 http://sbne.ws/r/5Cm9..
Updated : 2010-09-09T13:58:06Z   |  Reply  |  View Tweet
  Related News from Digg
No comments yet.

Spam Protection by WP-SpamFree

TOP