Marketing to Seniors and Baby Boomers: Have you "Seniorized" Your Marketing Strategy Lately?
February 18th, 2010 admin
For many years, marketing to seniors has been regarded as a waste of time – that this demographic was set in its ways and closed to new ideas. But a few years ago, marketing expert Seth Godin published a blog post entitled “Marketing to Seniors (open and closed)”, that essentially turned this misconception on its head. In fact, Godin insists that seniors are just as open to new experiences, products, and lifestyle choices as the hot and favored marketing demographic – 18-34 year olds. Why?
Related Videos from Youtube
The Hoosiers- Fantastic New Edit /...The Hoosiers 'Choices' - debut single from their new album 'The Illusion of Safety' OUT NOW! The Hoosiers' brand new album, The Illusion Of Safety is out NOW! The Illusion Of Safety is NOW available to buy in the shops and online at iTunes bit.ly HMV bit.ly Play.com bit.ly and over at Amazon amzn.to take your pick! Yes, that's right - the day has arrived! 'Choices' is available to download right now over on iTunes here: bit.ly - enjoy! Grab your copy at Amazon.co.uk too - right here: amzn.to
The Hoosiers - Choices...The Hoosiers Choices (c) (C) 2010 Sony Music Entertainment UK Limited
Choices by The Hoosiers...The Hoosiers new single, 'Choices' will be available to download from 1st August 2010 and is taken from their upcoming album, 'The Illusion Of Safety'. Pre-order your copy now, over on iTunes here: bit.ly For all the information you will ever need, make sure you head over to... Official Site: www.thehoosiers.com Facebook www.facebook.com Twitter: www.twitter.com MySpace: www.myspace.com
Video Games and Moral Choices...Episode Eight in my series of video "lectures," co-written with game designer James Portnow. It's time for another Game Design Corner episode, where we look specifically at elements of game design. I can be reached at floydo_animation at yahoo dot com. You can reach James at jportnow at gmail dot com. We now have a blog! For updates on the progress of the next episode and more gaming discussion, go to: videogamesand.blogspot.com Like the intro music? Download the full tracks here! Penguin Cap www.carbohydrom.net Fei Longer ocremix.org
WORST POSSIBLE EXPERIENCE: GYNECOLO...I appologize for the bad quality everyone! It was my first time ever using greenscreen, I just had this idea for while, it was inspired by: www.youtube.com This is a new series on DesandNate called "WORSE POSSIBLE EXPERIENCE" send your ideas for bad experiences to: capndesdes@live.com =========================== DESTERY PERSONAL CHANNEL: www.youtube.com NATHAN PERSONAL CHANNEL: www.youtube.com DESANDNATE MYSPACE: www.myspace.com DESANDNATE DISTRICTLINES (MERCHANDISE!) www.districtlines.com DESANDNATE SAYNOW: www.saynow.com DESANDNATE USTREAM: www.ustream.tv DESANDNATE FACEBOOK PAGE: www.facebook.com ============================ DESTERY TWITTER: www.twitter.com DESTERY TUMBLR: capndesdes.tumblr.com NATHAN TWITTER www.twitter.com DESTERY TUMBLR: ahoynateo.tumblr.com REMEMBER TO SEND YOUR QUESTIONS FOR Q+A VIDEOS TO MY EMAIL! capndesdes@live.com
My High School experience with depr...A video request taken from my last video, in which I discuss my high school experience and what it was like going through high school with depression and dealing with self-injury. This is an overall video, if you have any in-depth or specific questions as to my experiences in high school, please let me know and I will certainly make a part 2 and answer questions. Follow me on twitter! www.twitter.com/xsullen_girlx Add me on facebook (leave a note saying you found me on YT) www.facebook.com/xsullengirlx visit my website: www.selfinjurysupport.net DONATE to my website via paypal button or at selfinjurysupport@hotmail.com
USC Ski & Snowboard - Powder Ex...Chris Farro experiences what it's like to be stuck under the snow and lose air for over 3 minutes after pitching forward off a 35 foot cliff. Matt Cook comes to his rescue as both of these guys learn the some of the very real dangers of deep powder skiing. With over 8 feet of snow in one week at Mammoth, climbing up hill to reach someone is almost impossible.
Daniel Kahneman: The riddle of expe...www.ted.com Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http Watch a highlight reel of the Top 10 TEDTalks at www.ted.com
Related Posts
For many years, marketing to seniors has been regarded as a waste of time – that this demographic was set in its ways and closed to new ideas. But a few years ago, marketing expert Seth Godin published a blog post entitled “Marketing to Seniors (open and closed)”, that essentially turned this misconception on its head. In fact, Godin...
Facebook is not just for kids anymore, nor is LinkedIn, Twitter, YouTube or the many other popular social media platforms and services. As today’s Pew Research Center study entitled ” Older Adults and Social Media ” concludes, “Social networking use among those ages 50 and older nearly doubled over the past year.”...
It seems to me to be plain old common sense — in order to sell your products to your customers you have to be open for business when they are available to buy. So why then are so many businesses closed when they should be open? No wonder their owners are worried about revenue.
Read More →
September 30th is the end of the federal government’s fiscal calendar and if you sell anything to Uncle Sam, you’ll know that the busy year-end buying season is almost upon us. Having worked for several years for a government IT solutions provider, I can attest to the fact that there is nothing quite like the company-wide buzz that...
We’re running a one-day event in San Francisco on April 13th called New Marketing Experience . The idea is that people will gather to share One Big Idea that will improve your marketing experiences. I’m thrilled to see how this all comes together. The goal is to be helpful, to share the good stuff, and to give you a no-fluff learning...
In last week’s Business Builder Newsletter , I outlined what I called the building blocks of a marketing tactic. This is a model I like to use to plan the elements that go into the successful execution of a marketing tactic. I also like to use this model as a diagnostic tool when reviewing marketing tactics for new clients who may not be happy...
I just saved myself about $300 over the next few years, but subscribing to a few print magazines that I tend to buy at airports. In fact, I paid just under $32 USD to get two years each of FastCompany magazine, Inc magazine, and one year of Entrepreneur magazine (couldn’t find a 2 year option). Normally, I buy them as I see them in airport...
Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problem, why they should trust you, and why they should choose to do business with you over and above any and all other choices they might have. This five-step formula will help you create a marketing message that grabs your customers’ attention...
Mobile Payments As Marketing Strategy This content from: Duct Tape Marketing The mobile device continues to evolve and one trend that’s finally picking up steam in the US is the act of making and accepting payments via mobile payment systems. Mobile payments are already very common in other parts of the world where less infrastructure friction...
I think the biggest mistake small businesses make in marketing is making everything so difficult for consumers to understand that they don’t get it. Small businesses often make the mistake of trying to compete with the “big dog” companies that have larger marketing budgets. I daily watch small businesses try to market like big companies,...
Related Tweets from Twitter
|
shindimaylisa (shindi maylisa) : Treat me :D RT @Rednirwanto: 3 choices: spend it for hangout, shopping, or save it.... Updated : 2010-09-07T09:44:32Z | Reply | View Tweet |
|
dzqp (Daily ZQ Photo V2) : Photo: jimparsonsownsmysoul: lol his mom jeans is the anti-greatest jeans of earth.even his jean choices are... http://tumblr.com/xjahv7ow6.. Updated : 2010-09-07T09:43:25Z | Reply | View Tweet |
|
Rednirwanto (Redho Nirwanto) : 3 choices: spend it for hangout, shopping, or save it.... Updated : 2010-09-07T09:41:54Z | Reply | View Tweet |
|
nicoleharris (nicoleharris) : I do love a good moan about the keynote speaker - seems to have been some strange choices at lots of conferences recently!.. Updated : 2010-09-07T09:41:42Z | Reply | View Tweet |
|
JstaxxC (JStaxx Calhoun) : @Brwnskinbeuti bad choices and worst music. Lol.. Updated : 2010-09-07T09:40:58Z | Reply | View Tweet |
Related News from Digg
Leave a comment
| Trackback
