Marketing to Seniors and Baby Boomers: Have you
February 18th, 2010 admin
Topics: choices, experiences, godin, lifestyle, marketing, misconception, result, seniors, seth, time
For many years, marketing to seniors has been regarded as a waste of time – that this demographic was set in its ways and closed to new ideas. But a few years ago, marketing expert Seth Godin published a blog post entitled “Marketing to Seniors (open and closed)”, that essentially turned this misconception on its head. In fact, Godin insists that seniors are just as open to new experiences, products, and lifestyle choices as the hot and favored marketing demographic – 18-34 year olds. Why?
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12AngryPies (??????) : @HirokAlice What are your choices, bb?.. Updated : 2010-09-09T14:28:01Z | Reply | View Tweet |
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