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Strategy and Implementation SummaryWhat is your universal approach to make your business a success and how will you complete this? 24 Hour DVD and Video Hire Marketing StrategyWhat are the tangible methods you are going to employ in order to promote your 24 Hour DVD and Video Hire business to your present and potential clients. You can what's more add the overheads involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a strategy to target 24 Hour DVD and Video Hire customers you may draw on long tail keyword search phrases rather than short generic words. This ought to lessen your Pay Per Click expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy. 24 Hour DVD and Video Hire Pricing StrategyHow have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to implement to get the word out concerning your services and products to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage over your competitors that you can exploit to your gain? Are you able to keep your costs lower than your competitors so that you are constantly the cheapest? Do you have a first-rate location? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence? Web StrategyAre you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more info regarding putting your 24 Hour DVD and Video Hire business online. Sales StrategyHow are you going to get sales for your 24 Hour DVD and Video Hire business in the first place and how are you going to expand or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample 24 Hour DVD and Video Hire business proposal to assist you. Management SummaryManagement TeamWho are the main players in your business? 24 Hour DVD and Video Hire Organizational StructureWhat is the hierarchy of your company - who is the manager of every department inside your company? Personnel PlanThis ought to be a listing of every person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not. 24 Hour DVD and Video Hire Financial PlanWill you supply all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan? 24 Hour DVD and Video Hire Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. 24 Hour DVD and Video Hire Profit and LossYou can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. 24 Hour DVD and Video Hire Cash FlowYou ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to include all your critical info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors. Exit StrategyHow exactly are you going to sell your 24 Hour DVD and Video Hire Business?
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