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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you go about this?
Accounting Firm Marketing Strategy
What are the tangible ways you are going to use in order to promote your Accounting Firm business to your existing and impending customers. You can furthermore add the expenditure involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a technique to go for Accounting Firm customers you may draw on long tail keyword search phrases significantly than short generic words. This ought to lower your Pay Per Click expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Accounting Firm Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out as regards your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you capable of keeping your outlay lower than your competitors so that you are continuously the cheapest? Do you have a prime place? Are you the original or the only one to supply a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information about putting your Accounting Firm business online.
Sales Strategy
How are you going to generate sales for your Accounting Firm business in the first place and how are you going to grow or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to build up an association with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Accounting Firm business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Accounting Firm Organizational Structure
What is the hierarchy of your company - who is in charge of each division within your company?
Personnel Plan
This ought to be a list of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Accounting Firm Financial Plan
Will you supply all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Accounting Firm Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Accounting Firm Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Accounting Firm Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your important info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Accounting Firm Business?
Accounting Firm Business Plan Page 1 | Accounting Firm Business Plan Page 2
Useful Accounting Firm Resources
Accounting Firm Marketing Plan | Accounting Firm Equipment | Accounting Firm Online
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