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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you complete this?
Advertising Agency Marketing Strategy
What are the genuine methods you are going to exercise in order to promote your Advertising Agency business to your present and prospective customers. You can furthermore add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For instance if you are using PPC as a way to go for Advertising Agency clients you might employ long tail keyword search phrases considerably than succinct generic words. This ought to slash your PPC costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Advertising Agency Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out concerning your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you able to keep your expenses lower than your opposition so that you are at all times the cheapest? Do you have a premier position? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more info with reference to putting your Advertising Agency business online.
Sales Strategy
How are you going to pick up sales for your Advertising Agency business in the first place and how are you going to intensify or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to make a rapport with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Advertising Agency business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Advertising Agency Organizational Structure
What is the structure of your business - who is in charge of each division inside your business?
Personnel Plan
This should be a register of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Advertising Agency Financial Plan
Will you provide all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Advertising Agency Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Advertising Agency Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Advertising Agency Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your necessary info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Advertising Agency Business?
Advertising Agency Business Plan Page 1 | Advertising Agency Business Plan Page 2
Useful Advertising Agency Resources
Advertising Agency Marketing Plan | Advertising Agency Equipment | Advertising Agency Online
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