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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you go about this?
Aerial Photography Company Marketing Strategy
What are the definite methods you are going to draw on in order to promote your Aerial Photography Company business to your present and would-be patrons. You can moreover add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a means to target Aerial Photography Company clients you possibly will draw on long tail keyword search phrases considerably than succinct generic words. This should bring down your Pay Per Click outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Aerial Photography Company Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out concerning your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your competitors so that you are constantly the cheapest? Do you have a superlative location? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can go and see this website and get more information concerning putting your Aerial Photography Company business online.
Sales Strategy
How are you going to get sales for your Aerial Photography Company business in the first place and how are you going to grow or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to create a rapport with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Aerial Photography Company business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Aerial Photography Company Organizational Structure
What is the hierarchy of your company - who is in charge of each department within your organization?
Personnel Plan
This should be a directory of everyone in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Aerial Photography Company Financial Plan
Will you bring in all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Aerial Photography Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Aerial Photography Company Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Aerial Photography Company Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your chief info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Aerial Photography Company Business?
Aerial Photography Company Business Plan Page 1 | Aerial Photography Company Business Plan Page 2
Useful Aerial Photography Company Resources
Aerial Photography Company Marketing Plan | Aerial Photography Company Equipment | Aerial Photography Company Online
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