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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you go about this?
African Restaurant Marketing Strategy
What are the tangible ways you are going to exercise in order to promote your African Restaurant business to your existing and potential patrons. You can in addition add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using PPC as a way to go for African Restaurant customers you may well draw on long tail keyword search phrases rather than short generic words. This should condense your PPC overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
African Restaurant Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out concerning your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your benefit? Are you able to keep your expenses lower than your competition so that you are continually the cheapest? Do you have a superlative location? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your African Restaurant business online.
Sales Strategy
How are you going to generate sales for your African Restaurant business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample African Restaurant business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
African Restaurant Organizational Structure
What is the hierarchy of your business - who is in charge of each division inside your business?
Personnel Plan
This ought to be a list of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
African Restaurant Financial Plan
Will you bring all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
African Restaurant Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
African Restaurant Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
African Restaurant Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your essential info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your African Restaurant Business?
African Restaurant Business Plan Page 1 | African Restaurant Business Plan Page 2
Useful African Restaurant Resources
African Restaurant Marketing Plan | African Restaurant Equipment | African Restaurant Online
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