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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you complete this?
Air Compressor Company Marketing Strategy
What are the actual methods you are going to employ in order to promote your Air Compressor Company business to your existing and would-be clients. You can additionally add the expenses involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a technique to target Air Compressor Company patrons you might employ long tail keyword search phrases preferably than short generic words. This should diminish your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Air Compressor Company Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out regarding your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your advantage? Are you capable of keeping your outlay lower than your competition so that you are always the cheapest? Do you have a prime position? Are you the pioneer or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can visit this website and get more information with reference to putting your Air Compressor Company business online.
Sales Strategy
How are you going to generate sales for your Air Compressor Company business in the first place and how are you going to expand or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to build up an association with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Air Compressor Company business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Air Compressor Company Organizational Structure
What is the structure of your company - who is the manager of every division within your business?
Personnel Plan
This should be a list of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Air Compressor Company Financial Plan
Will you supply all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Air Compressor Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Air Compressor Company Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Air Compressor Company Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your crucial information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Air Compressor Company Business?
Air Compressor Company Business Plan Page 1 | Air Compressor Company Business Plan Page 2
Useful Air Compressor Company Resources
Air Compressor Company Marketing Plan | Air Compressor Company Equipment | Air Compressor Company Online
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