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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you go about this?
Air Conditioning and Heating Marketing Strategy
What are the actual ways you are going to employ in order to market your Air Conditioning and Heating business to your present and possible customers. You can furthermore add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a strategy to target Air Conditioning and Heating customers you might employ long tail keyword search phrases considerably than succinct generic words. This ought to lower your PPC expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Air Conditioning and Heating Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you capable of keeping your expenses lower than your rivals so that you are at all times the cheapest? Do you have a first-rate location? Are you the first or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Air Conditioning and Heating business online.
Sales Strategy
How are you going to pick up sales for your Air Conditioning and Heating business in the first place and how are you going to grow or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to foster a bond with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Air Conditioning and Heating business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Air Conditioning and Heating Organizational Structure
What is the structure of your business - who is the manager of every division within your business?
Personnel Plan
This ought to be a listing of each person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Air Conditioning and Heating Financial Plan
Will you supply all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Air Conditioning and Heating Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Air Conditioning and Heating Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Air Conditioning and Heating Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your fundamental info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Air Conditioning and Heating Business?
Air Conditioning and Heating Business Plan Page 1 | Air Conditioning and Heating Business Plan Page 2
Useful Air Conditioning and Heating Resources
Air Conditioning and Heating Marketing Plan | Air Conditioning and Heating Equipment | Air Conditioning and Heating Online
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