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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you go about this?
Air Conditioning and Heating Company Marketing Strategy
What are the definite ways you are going to employ in order to market your Air Conditioning and Heating Company business to your existing and impending customers. You can what's more add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a strategy to go for Air Conditioning and Heating Company customers you may employ long tail keyword search phrases preferably than succinct generic words. This should condense your PPC outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Air Conditioning and Heating Company Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out concerning your products and services to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your opposition so that you are continually the cheapest? Do you have a superior place? Are you the first or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information in relation to putting your Air Conditioning and Heating Company business online.
Sales Strategy
How are you going to acquire sales for your Air Conditioning and Heating Company business in the first place and how are you going to expand or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to encourage an association with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Air Conditioning and Heating Company business proposal to assist you.
Management Summary
Management Team
Who are the major players in your business?
Air Conditioning and Heating Company Organizational Structure
What is the structure of your company - who is the manager of every department within your business?
Personnel Plan
This should be a record of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Air Conditioning and Heating Company Financial Plan
Will you contribute all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Air Conditioning and Heating Company Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Air Conditioning and Heating Company Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Air Conditioning and Heating Company Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your essential info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Air Conditioning and Heating Company Business?
Air Conditioning and Heating Company Business Plan Page 1 | Air Conditioning and Heating Company Business Plan Page 2
Useful Air Conditioning and Heating Company Resources
Air Conditioning and Heating Company Marketing Plan | Air Conditioning and Heating Company Equipment | Air Conditioning and Heating Company Online
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