Free Air Conditioning and Heating Contractor Business Plan
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Strategy and Implementation Summary

What is your universal line of attack to make your business a winner and how will you complete this?

Air Conditioning and Heating Contractor Marketing Strategy

What are the concrete methods you are going to exercise in order to promote your Air Conditioning and Heating Contractor business to your existing and likely customers. You can in addition add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a procedure to go for Air Conditioning and Heating Contractor clients you could employ long tail keyword search phrases considerably than short generic words. This ought to lessen your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.

Air Conditioning and Heating Contractor Pricing Strategy

How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?

Check out this article on pricing up your products

Promotion Strategy

What promotion strategies are you going to execute to get the sound out regarding your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?

Business Competitive Edge

Do you have some benefits above your competition that you can exploit to your advantage? Are you capable of keeping your outlay lower than your rivals so that you are at all times the cheapest? Do you have a premier location? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?

Web Strategy

Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can visit this website and get more information in relation to putting your Air Conditioning and Heating Contractor business online.

Sales Strategy

How are you going to acquire sales for your Air Conditioning and Heating Contractor business in the first place and how are you going to build up or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to encourage an association with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?

Formulating a good business proposal will increase your chances of getting a sale. Use this sample Air Conditioning and Heating Contractor business proposal to assist you.

Management Summary

Management Team

Who are the chief players in your business?

Air Conditioning and Heating Contractor Organizational Structure

What is the structure of your business - who is in charge of each division inside your organization?

Personnel Plan

This should be a listing of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.

Air Conditioning and Heating Contractor Financial Plan

Will you contribute all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?

Air Conditioning and Heating Contractor Break Even Analysis

How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.

Air Conditioning and Heating Contractor Profit and Loss

You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.

Air Conditioning and Heating Contractor Cash Flow

You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.

Appendix

This ought to incorporate all your fundamental info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.

Exit Strategy

How exactly are you going to sell your Air Conditioning and Heating Contractor Business?

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