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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you achieve this?
Air Conditioning Marketing Strategy
What are the real ways you are going to use in order to promote your Air Conditioning business to your existing and would-be customers. You can what's more add the outlay involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a technique to target Air Conditioning patrons you possibly will employ long tail keyword search phrases rather than short generic words. This should slash your Pay Per Click expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Air Conditioning Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out about your services and products to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your gain? Are you able to keep your costs lower than your opposition so that you are always the cheapest? Do you have a first-class location? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more information concerning putting your Air Conditioning business online.
Sales Strategy
How are you going to generate sales for your Air Conditioning business in the first place and how are you going to expand or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to build up an association with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Air Conditioning business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Air Conditioning Organizational Structure
What is the hierarchy of your company - who is the manager of each division inside your company?
Personnel Plan
This ought to be a directory of everyone in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Air Conditioning Financial Plan
Will you bring all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Air Conditioning Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Air Conditioning Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Air Conditioning Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your critical info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Air Conditioning Business?
Air Conditioning Business Plan Page 1 | Air Conditioning Business Plan Page 2
Useful Air Conditioning Resources
Air Conditioning Marketing Plan | Air Conditioning Equipment | Air Conditioning Online
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