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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you achieve this?
Air Conditioning Contractor Marketing Strategy
What are the actual ways you are going to employ in order to promote your Air Conditioning Contractor business to your existing and impending patrons. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a system to target Air Conditioning Contractor customers you could employ long tail keyword search phrases significantly than succinct generic words. This should condense your PPC overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Air Conditioning Contractor Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out as regards your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your gain? Are you able to keep your overheads lower than your opposition so that you are constantly the cheapest? Do you have a prime position? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can visit this website and get more info regarding putting your Air Conditioning Contractor business online.
Sales Strategy
How are you going to generate sales for your Air Conditioning Contractor business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to encourage a relationship with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Air Conditioning Contractor business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Air Conditioning Contractor Organizational Structure
What is the structure of your company - who is the manager of every department in your company?
Personnel Plan
This ought to be a list of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Air Conditioning Contractor Financial Plan
Will you bring in all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Air Conditioning Contractor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Air Conditioning Contractor Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Air Conditioning Contractor Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your important info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Air Conditioning Contractor Business?
Air Conditioning Contractor Business Plan Page 1 | Air Conditioning Contractor Business Plan Page 2
Useful Air Conditioning Contractor Resources
Air Conditioning Contractor Marketing Plan | Air Conditioning Contractor Equipment | Air Conditioning Contractor Online
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