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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you accomplish this?
Air Conditioning Equipment and Repairs Marketing Strategy
What are the actual methods you are going to use in order to promote your Air Conditioning Equipment and Repairs business to your present and impending patrons. You can also add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a structure to target Air Conditioning Equipment and Repairs patrons you may well employ long tail keyword search phrases rather than succinct generic words. This should condense your Pay Per Click costs as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Air Conditioning Equipment and Repairs Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out about your products and services to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you capable of keeping your expenses lower than your opposition so that you are continuously the cheapest? Do you have a prime position? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info regarding putting your Air Conditioning Equipment and Repairs business online.
Sales Strategy
How are you going to acquire sales for your Air Conditioning Equipment and Repairs business in the first place and how are you going to increase or uphold sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to make a connection with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Air Conditioning Equipment and Repairs business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Air Conditioning Equipment and Repairs Organizational Structure
What is the structure of your company - who is in charge of every department in your business?
Personnel Plan
This ought to be a register of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Air Conditioning Equipment and Repairs Financial Plan
Will you bring in all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Air Conditioning Equipment and Repairs Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Air Conditioning Equipment and Repairs Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Air Conditioning Equipment and Repairs Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Air Conditioning Equipment and Repairs Business?
Air Conditioning Equipment and Repairs Business Plan Page 1 | Air Conditioning Equipment and Repairs Business Plan Page 2
Useful Air Conditioning Equipment and Repairs Resources
Air Conditioning Equipment and Repairs Marketing Plan | Air Conditioning Equipment and Repairs Equipment | Air Conditioning Equipment and Repairs Online
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