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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you go about this?
Air Conditioning Installer Marketing Strategy
What are the concrete methods you are going to draw on in order to market your Air Conditioning Installer business to your present and possible patrons. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a method to go for Air Conditioning Installer patrons you may draw on long tail keyword search phrases rather than short generic words. This ought to reduce your PPC costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Air Conditioning Installer Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out about your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your advantage? Are you able to keep your expenditure lower than your rivalry so that you are always the cheapest? Do you have a first-class position? Are you the pioneer or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Air Conditioning Installer business online.
Sales Strategy
How are you going to generate sales for your Air Conditioning Installer business in the first place and how are you going to grow or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build up a bond with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Air Conditioning Installer business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Air Conditioning Installer Organizational Structure
What is the structure of your business - who is in charge of every division within your business?
Personnel Plan
This should be a register of everyone in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Air Conditioning Installer Financial Plan
Will you provide all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Air Conditioning Installer Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Air Conditioning Installer Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Air Conditioning Installer Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your critical info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Air Conditioning Installer Business?
Air Conditioning Installer Business Plan Page 1 | Air Conditioning Installer Business Plan Page 2
Useful Air Conditioning Installer Resources
Air Conditioning Installer Marketing Plan | Air Conditioning Installer Equipment | Air Conditioning Installer Online
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