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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Airport Taxi Marketing Strategy
What are the genuine methods you are going to employ in order to market your Airport Taxi business to your present and possible clients. You can also add the expenses involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a structure to target Airport Taxi customers you may draw on long tail keyword search phrases significantly than short generic words. This should trim down your Pay Per Click expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Airport Taxi Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are always the cheapest? Do you have a superior location? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Airport Taxi business online.
Sales Strategy
How are you going to generate sales for your Airport Taxi business in the first place and how are you going to build up or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to encourage a bond with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Airport Taxi business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Airport Taxi Organizational Structure
What is the hierarchy of your company - who is in charge of every division within your business?
Personnel Plan
This should be a roll of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Airport Taxi Financial Plan
Will you supply all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Airport Taxi Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Airport Taxi Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Airport Taxi Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your important information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Airport Taxi Business?
Airport Taxi Business Plan Page 1 | Airport Taxi Business Plan Page 2
Useful Airport Taxi Resources
Airport Taxi Marketing Plan | Airport Taxi Equipment | Airport Taxi Online
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