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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you attain this?
Antique Furniture Restorer Marketing Strategy
What are the real methods you are going to exercise in order to market your Antique Furniture Restorer business to your existing and probable customers. You can what's more add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using PPC as a technique to target Antique Furniture Restorer patrons you might use long tail keyword search phrases to a certain extent than short generic words. This should shrink your PPC expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Antique Furniture Restorer Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out regarding your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you capable of keeping your expenses lower than your rivalry so that you are always the cheapest? Do you have a prime site? Are you the first or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information with reference to putting your Antique Furniture Restorer business online.
Sales Strategy
How are you going to generate sales for your Antique Furniture Restorer business in the first place and how are you going to increase or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to put together a connection with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Antique Furniture Restorer business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Antique Furniture Restorer Organizational Structure
What is the hierarchy of your business - who is in charge of each division inside your organization?
Personnel Plan
This ought to be a list of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Antique Furniture Restorer Financial Plan
Will you provide all your own funding or will it be an assortment of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Antique Furniture Restorer Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Antique Furniture Restorer Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Antique Furniture Restorer Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your crucial info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Antique Furniture Restorer Business?
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Useful Antique Furniture Restorer Resources
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