 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you realize this?
Antiques Retail Marketing Strategy
What are the concrete methods you are going to draw on in order to market your Antiques Retail business to your existing and prospective clients. You can additionally add the outlay involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your customers better. For example if you are using PPC as a method to target Antiques Retail customers you possibly will draw on long tail keyword search phrases rather than succinct generic words. This ought to cut down your Pay Per Click outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Antiques Retail Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you able to keep your overheads lower than your competitors so that you are at all times the cheapest? Do you have a superlative place? Are you the pioneer or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can visit this website and get more info on the subject of putting your Antiques Retail business online.
Sales Strategy
How are you going to get sales for your Antiques Retail business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to encourage a relationship with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Antiques Retail business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
Antiques Retail Organizational Structure
What is the structure of your company - who is the manager of each division in your company?
Personnel Plan
This ought to be a record of every person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Antiques Retail Financial Plan
Will you bring in all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Antiques Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Antiques Retail Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Antiques Retail Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your key information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Antiques Retail Business?
Antiques Retail Business Plan Page 1 | Antiques Retail Business Plan Page 2
Useful Antiques Retail Resources
Antiques Retail Marketing Plan | Antiques Retail Equipment | Antiques Retail Online
Find a different business plan...