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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you accomplish this?
Appliance Repair Shop Marketing Strategy
What are the concrete ways you are going to employ in order to promote your Appliance Repair Shop business to your existing and possible clients. You can also add the expenses involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your customers better. For example if you are using PPC as a means to go for Appliance Repair Shop clients you may employ long tail keyword search phrases considerably than short generic words. This should slash your PPC overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Appliance Repair Shop Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out regarding your products and services to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you able to keep your costs lower than your opposition so that you are always the cheapest? Do you have a premier position? Are you the pioneer or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information on the subject of putting your Appliance Repair Shop business online.
Sales Strategy
How are you going to generate sales for your Appliance Repair Shop business in the first place and how are you going to grow or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to shape a rapport with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Appliance Repair Shop business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Appliance Repair Shop Organizational Structure
What is the structure of your company - who is in charge of each division within your organization?
Personnel Plan
This should be a list of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Appliance Repair Shop Financial Plan
Will you deliver all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Appliance Repair Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Appliance Repair Shop Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Appliance Repair Shop Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Appliance Repair Shop Business?
Appliance Repair Shop Business Plan Page 1 | Appliance Repair Shop Business Plan Page 2
Useful Appliance Repair Shop Resources
Appliance Repair Shop Marketing Plan | Appliance Repair Shop Equipment | Appliance Repair Shop Online
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