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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you realize this?
Art Museum Marketing Strategy
What are the genuine methods you are going to exercise in order to market your Art Museum business to your existing and prospective patrons. You can moreover add the outlay involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using PPC as a strategy to target Art Museum clients you may perhaps use long tail keyword search phrases to a certain extent than succinct generic words. This should drive down your PPC expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Art Museum Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you able to keep your expenditure lower than your rivalry so that you are at all times the cheapest? Do you have a superior position? Are you the original or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can visit this website and get more information regarding putting your Art Museum business online.
Sales Strategy
How are you going to get sales for your Art Museum business in the first place and how are you going to boost or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to shape a relationship with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Art Museum business proposal to assist you.
Management Summary
Management Team
Who are the core players in your business?
Art Museum Organizational Structure
What is the hierarchy of your company - who is the manager of each division in your company?
Personnel Plan
This ought to be a register of every person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Art Museum Financial Plan
Will you bring in all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Art Museum Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Art Museum Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Art Museum Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your central information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Art Museum Business?
Art Museum Business Plan Page 1 | Art Museum Business Plan Page 2
Useful Art Museum Resources
Art Museum Marketing Plan | Art Museum Equipment | Art Museum Online
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