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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you complete this?
Artist Marketing Strategy
What are the definite ways you are going to employ in order to promote your Artist business to your present and possible patrons. You can also add the costs involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a technique to go for Artist patrons you may well use long tail keyword search phrases rather than short generic words. This ought to reduce your PPC expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Artist Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out regarding your products and services to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you capable of keeping your outlay lower than your rivalry so that you are at all times the cheapest? Do you have a superior site? Are you the pioneer or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more info in relation to putting your Artist business online.
Sales Strategy
How are you going to generate sales for your Artist business in the first place and how are you going to expand or uphold sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to make a rapport with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Artist business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Artist Organizational Structure
What is the structure of your company - who is in charge of each division inside your company?
Personnel Plan
This ought to be a record of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Artist Financial Plan
Will you bring all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Artist Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Artist Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Artist Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Artist Business?
Artist Business Plan Page 1 | Artist Business Plan Page 2
Useful Artist Resources
Artist Marketing Plan | Artist Equipment | Artist Online
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