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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you accomplish this?
Arts and Crafts Center Marketing Strategy
What are the concrete methods you are going to employ in order to market your Arts and Crafts Center business to your present and likely patrons. You can moreover add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a strategy to go for Arts and Crafts Center patrons you may well employ long tail keyword search phrases rather than short generic words. This should cut down your PPC overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Arts and Crafts Center Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out about your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your benefit? Are you able to keep your overheads lower than your rivalry so that you are always the cheapest? Do you have a premier location? Are you the originator or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information about putting your Arts and Crafts Center business online.
Sales Strategy
How are you going to acquire sales for your Arts and Crafts Center business in the first place and how are you going to boost or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to shape a bond with your patrons to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Arts and Crafts Center business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Arts and Crafts Center Organizational Structure
What is the hierarchy of your company - who is in charge of every department within your company?
Personnel Plan
This ought to be a record of everybody in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Arts and Crafts Center Financial Plan
Will you provide all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Arts and Crafts Center Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Arts and Crafts Center Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Arts and Crafts Center Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your necessary information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Arts and Crafts Center Business?
Arts and Crafts Center Business Plan Page 1 | Arts and Crafts Center Business Plan Page 2
Useful Arts and Crafts Center Resources
Arts and Crafts Center Marketing Plan | Arts and Crafts Center Equipment | Arts and Crafts Center Online
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