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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you attain this?
Assisted Living Facility Marketing Strategy
What are the actual ways you are going to exercise in order to promote your Assisted Living Facility business to your present and possible patrons. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a method to target Assisted Living Facility patrons you could employ long tail keyword search phrases to a certain extent than short generic words. This should trim down your PPC outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Assisted Living Facility Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out as regards your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you able to keep your expenses lower than your opposition so that you are continuously the cheapest? Do you have a superlative site? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can go and see this website and get more information with reference to putting your Assisted Living Facility business online.
Sales Strategy
How are you going to pick up sales for your Assisted Living Facility business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to create an association with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Assisted Living Facility business proposal to assist you.
Management Summary
Management Team
Who are the key players in your company?
Assisted Living Facility Organizational Structure
What is the hierarchy of your business - who is in charge of each department in your company?
Personnel Plan
This ought to be a directory of everyone in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Assisted Living Facility Financial Plan
Will you deliver all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Assisted Living Facility Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Assisted Living Facility Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Assisted Living Facility Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Assisted Living Facility Business?
Assisted Living Facility Business Plan Page 1 | Assisted Living Facility Business Plan Page 2
Useful Assisted Living Facility Resources
Assisted Living Facility Marketing Plan | Assisted Living Facility Equipment | Assisted Living Facility Online
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