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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you achieve this?
Athletic Shoe Store Marketing Strategy
What are the real methods you are going to use in order to promote your Athletic Shoe Store business to your present and probable patrons. You can also add the outlay involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a procedure to target Athletic Shoe Store customers you could employ long tail keyword search phrases rather than short generic words. This ought to bring down your Pay Per Click costs as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Athletic Shoe Store Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out about your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you capable of keeping your costs lower than your competitors so that you are at all times the cheapest? Do you have a prime location? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more information in relation to putting your Athletic Shoe Store business online.
Sales Strategy
How are you going to get sales for your Athletic Shoe Store business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to construct a bond with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Athletic Shoe Store business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Athletic Shoe Store Organizational Structure
What is the hierarchy of your business - who is the manager of every division in your business?
Personnel Plan
This should be a list of everybody in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Athletic Shoe Store Financial Plan
Will you provide all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Athletic Shoe Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Athletic Shoe Store Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Athletic Shoe Store Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your central information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Athletic Shoe Store Business?
Athletic Shoe Store Business Plan Page 1 | Athletic Shoe Store Business Plan Page 2
Useful Athletic Shoe Store Resources
Athletic Shoe Store Marketing Plan | Athletic Shoe Store Equipment | Athletic Shoe Store Online
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