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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
Au Pair Agency Marketing Strategy
What are the definite ways you are going to exercise in order to promote your Au Pair Agency business to your present and likely clients. You can in addition add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a strategy to go for Au Pair Agency customers you might employ long tail keyword search phrases rather than short generic words. This should cut down your PPC expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Au Pair Agency Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you able to keep your overheads lower than your competitors so that you are at all times the cheapest? Do you have a premier position? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can visit this website and get more information as regards putting your Au Pair Agency business online.
Sales Strategy
How are you going to acquire sales for your Au Pair Agency business in the first place and how are you going to intensify or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to build up a bond with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Au Pair Agency business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your company?
Au Pair Agency Organizational Structure
What is the structure of your company - who is in charge of every department inside your organization?
Personnel Plan
This should be a listing of everyone in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Au Pair Agency Financial Plan
Will you supply all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Au Pair Agency Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Au Pair Agency Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Au Pair Agency Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your important info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Au Pair Agency Business?
Au Pair Agency Business Plan Page 1 | Au Pair Agency Business Plan Page 2
Useful Au Pair Agency Resources
Au Pair Agency Marketing Plan | Au Pair Agency Equipment | Au Pair Agency Online
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