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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you attain this?
Au Pair Marketing Strategy
What are the tangible ways you are going to exercise in order to promote your Au Pair business to your existing and prospective patrons. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your patrons better. For example if you are using PPC as a structure to target Au Pair customers you may well draw on long tail keyword search phrases rather than succinct generic words. This ought to cut down your Pay Per Click expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Au Pair Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out about your products and services to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your competitors so that you are constantly the cheapest? Do you have a first-class position? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can visit this website and get more information about putting your Au Pair business online.
Sales Strategy
How are you going to acquire sales for your Au Pair business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to build up a relationship with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Au Pair business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
Au Pair Organizational Structure
What is the hierarchy of your business - who is the manager of each department inside your business?
Personnel Plan
This ought to be a register of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Au Pair Financial Plan
Will you supply all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Au Pair Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Au Pair Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Au Pair Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your vital info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Au Pair Business?
Au Pair Business Plan Page 1 | Au Pair Business Plan Page 2
Useful Au Pair Resources
Au Pair Marketing Plan | Au Pair Equipment | Au Pair Online
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