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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you go about this?
Auto Repair Shop Marketing Strategy
What are the tangible methods you are going to draw on in order to market your Auto Repair Shop business to your existing and possible clients. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a procedure to target Auto Repair Shop patrons you could draw on long tail keyword search phrases considerably than succinct generic words. This ought to cut down your Pay Per Click overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Auto Repair Shop Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out as regards your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you capable of keeping your outlay lower than your rivals so that you are always the cheapest? Do you have a superior site? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Auto Repair Shop business online.
Sales Strategy
How are you going to get sales for your Auto Repair Shop business in the first place and how are you going to build up or uphold sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to shape a bond with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Auto Repair Shop business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Auto Repair Shop Organizational Structure
What is the structure of your business - who is in charge of each division in your business?
Personnel Plan
This ought to be a list of everybody in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Auto Repair Shop Financial Plan
Will you deliver all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Auto Repair Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Auto Repair Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Auto Repair Shop Cash Flow
You should have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your crucial information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Auto Repair Shop Business?
Auto Repair Shop Business Plan Page 1 | Auto Repair Shop Business Plan Page 2
Useful Auto Repair Shop Resources
Auto Repair Shop Marketing Plan | Auto Repair Shop Equipment | Auto Repair Shop Online
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