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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you go about this?
B and B Proprietor Marketing Strategy
What are the definite methods you are going to draw on in order to market your B and B Proprietor business to your present and impending clients. You can also add the overheads involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a approach to target B and B Proprietor clients you may well use long tail keyword search phrases to a certain extent than succinct generic words. This should lessen your Pay Per Click overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
B and B Proprietor Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out regarding your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you able to keep your expenditure lower than your competitors so that you are at all times the cheapest? Do you have a first-rate place? Are you the originator or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info as regards putting your B and B Proprietor business online.
Sales Strategy
How are you going to generate sales for your B and B Proprietor business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to create a rapport with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample B and B Proprietor business proposal to assist you.
Management Summary
Management Team
Who are the major players in your business?
B and B Proprietor Organizational Structure
What is the hierarchy of your business - who is in charge of every department in your business?
Personnel Plan
This ought to be a listing of everybody in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
B and B Proprietor Financial Plan
Will you deliver all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
B and B Proprietor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
B and B Proprietor Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
B and B Proprietor Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your crucial information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your B and B Proprietor Business?
B and B Proprietor Business Plan Page 1 | B and B Proprietor Business Plan Page 2
Useful B and B Proprietor Resources
B and B Proprietor Marketing Plan | B and B Proprietor Equipment | B and B Proprietor Online
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