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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you realize this?
Badge Company Marketing Strategy
What are the authentic methods you are going to use in order to market your Badge Company business to your existing and likely clients. You can as well add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For example if you are using PPC as a means to go for Badge Company clients you could draw on long tail keyword search phrases to a certain extent than short generic words. This ought to bring down your PPC expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Badge Company Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your advantage? Are you capable of keeping your expenses lower than your rivalry so that you are constantly the cheapest? Do you have a superior location? Are you the original or the only one to provide a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more info with reference to putting your Badge Company business online.
Sales Strategy
How are you going to pick up sales for your Badge Company business in the first place and how are you going to boost or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to foster a connection with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Badge Company business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Badge Company Organizational Structure
What is the hierarchy of your business - who is in charge of each division in your organization?
Personnel Plan
This ought to be a list of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Badge Company Financial Plan
Will you provide all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Badge Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Badge Company Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Badge Company Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your vital info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Badge Company Business?
Badge Company Business Plan Page 1 | Badge Company Business Plan Page 2
Useful Badge Company Resources
Badge Company Marketing Plan | Badge Company Equipment | Badge Company Online
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