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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you go about this?
Bagel Shop Marketing Strategy
What are the actual methods you are going to use in order to promote your Bagel Shop business to your existing and impending patrons. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using PPC as a strategy to target Bagel Shop clients you possibly will use long tail keyword search phrases to a certain extent than short generic words. This ought to lessen your PPC expenditure as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Bagel Shop Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your opposition so that you are constantly the cheapest? Do you have a prime site? Are you the first or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information in relation to putting your Bagel Shop business online.
Sales Strategy
How are you going to generate sales for your Bagel Shop business in the first place and how are you going to build up or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to put together a relationship with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bagel Shop business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Bagel Shop Organizational Structure
What is the hierarchy of your business - who is in charge of each division within your business?
Personnel Plan
This should be a directory of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Bagel Shop Financial Plan
Will you bring in all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Bagel Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Bagel Shop Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Bagel Shop Cash Flow
You should have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your chief info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Bagel Shop Business?
Bagel Shop Business Plan Page 1 | Bagel Shop Business Plan Page 2
Useful Bagel Shop Resources
Bagel Shop Marketing Plan | Bagel Shop Equipment | Bagel Shop Online
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