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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you achieve this?
Balloon Artist Marketing Strategy
What are the real ways you are going to draw on in order to market your Balloon Artist business to your present and potential customers. You can also add the overheads involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your customers better. For example if you are using PPC as a procedure to go for Balloon Artist customers you could draw on long tail keyword search phrases significantly than short generic words. This should condense your PPC costs as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Balloon Artist Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out as regards your products and services to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your benefit? Are you able to keep your overheads lower than your opposition so that you are continuously the cheapest? Do you have a first-class place? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can go and see this website and get more info regarding putting your Balloon Artist business online.
Sales Strategy
How are you going to generate sales for your Balloon Artist business in the first place and how are you going to expand or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to create an affiliation with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Balloon Artist business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Balloon Artist Organizational Structure
What is the structure of your business - who is in charge of each department inside your organization?
Personnel Plan
This ought to be a register of every person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Balloon Artist Financial Plan
Will you supply all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Balloon Artist Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Balloon Artist Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Balloon Artist Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your critical info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Balloon Artist Business?
Balloon Artist Business Plan Page 1 | Balloon Artist Business Plan Page 2
Useful Balloon Artist Resources
Balloon Artist Marketing Plan | Balloon Artist Equipment | Balloon Artist Online
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