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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you complete this?
Barrel and Keg Store Marketing Strategy
What are the actual ways you are going to use in order to promote your Barrel and Keg Store business to your present and would-be patrons. You can what's more add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using PPC as a strategy to go for Barrel and Keg Store customers you could employ long tail keyword search phrases to a certain extent than short generic words. This ought to decrease your Pay Per Click expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Barrel and Keg Store Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out about your products and services to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you capable of keeping your expenses lower than your competitors so that you are constantly the cheapest? Do you have a superlative place? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Barrel and Keg Store business online.
Sales Strategy
How are you going to generate sales for your Barrel and Keg Store business in the first place and how are you going to build up or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to shape a relationship with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Barrel and Keg Store business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Barrel and Keg Store Organizational Structure
What is the structure of your company - who is in charge of every department inside your business?
Personnel Plan
This ought to be a record of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Barrel and Keg Store Financial Plan
Will you contribute all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Barrel and Keg Store Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Barrel and Keg Store Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Barrel and Keg Store Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Barrel and Keg Store Business?
Barrel and Keg Store Business Plan Page 1 | Barrel and Keg Store Business Plan Page 2
Useful Barrel and Keg Store Resources
Barrel and Keg Store Marketing Plan | Barrel and Keg Store Equipment | Barrel and Keg Store Online
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