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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you complete this?
Beauty School Marketing Strategy
What are the concrete methods you are going to employ in order to market your Beauty School business to your present and possible customers. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your customers better. For example if you are using PPC as a structure to go for Beauty School clients you might use long tail keyword search phrases rather than succinct generic words. This should bring down your Pay Per Click expenditure as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Beauty School Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out about your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you able to keep your expenditure lower than your competitors so that you are always the cheapest? Do you have a first-rate place? Are you the originator or the only one to provide a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can go and see this website and get more info regarding putting your Beauty School business online.
Sales Strategy
How are you going to acquire sales for your Beauty School business in the first place and how are you going to boost or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to build a bond with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Beauty School business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Beauty School Organizational Structure
What is the hierarchy of your company - who is in charge of every division inside your company?
Personnel Plan
This ought to be a list of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Beauty School Financial Plan
Will you bring all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Beauty School Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Beauty School Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Beauty School Cash Flow
You should have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your essential information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Beauty School Business?
Beauty School Business Plan Page 1 | Beauty School Business Plan Page 2
Useful Beauty School Resources
Beauty School Marketing Plan | Beauty School Equipment | Beauty School Online
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