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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you attain this?
Bicycle Repair Shop Marketing Strategy
What are the definite ways you are going to employ in order to market your Bicycle Repair Shop business to your present and potential patrons. You can also add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a method to go for Bicycle Repair Shop clients you may employ long tail keyword search phrases considerably than short generic words. This ought to bring down your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Bicycle Repair Shop Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your opposition so that you are always the cheapest? Do you have a premier place? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information with reference to putting your Bicycle Repair Shop business online.
Sales Strategy
How are you going to generate sales for your Bicycle Repair Shop business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to create a rapport with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bicycle Repair Shop business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Bicycle Repair Shop Organizational Structure
What is the hierarchy of your company - who is the manager of each division inside your organization?
Personnel Plan
This should be a directory of every person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Bicycle Repair Shop Financial Plan
Will you supply all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Bicycle Repair Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Bicycle Repair Shop Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Bicycle Repair Shop Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your crucial info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Bicycle Repair Shop Business?
Bicycle Repair Shop Business Plan Page 1 | Bicycle Repair Shop Business Plan Page 2
Useful Bicycle Repair Shop Resources
Bicycle Repair Shop Marketing Plan | Bicycle Repair Shop Equipment | Bicycle Repair Shop Online
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