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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Bicycle Retail Marketing Strategy
What are the concrete ways you are going to employ in order to market your Bicycle Retail business to your present and would-be customers. You can what's more add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a strategy to target Bicycle Retail clients you might use long tail keyword search phrases significantly than succinct generic words. This ought to bring down your Pay Per Click expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Bicycle Retail Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your products and services to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your benefit? Are you able to keep your expenditure lower than your opposition so that you are at all times the cheapest? Do you have a first-class locality? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more info concerning putting your Bicycle Retail business online.
Sales Strategy
How are you going to acquire sales for your Bicycle Retail business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to put together a relationship with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bicycle Retail business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Bicycle Retail Organizational Structure
What is the hierarchy of your business - who is the manager of every division in your organization?
Personnel Plan
This should be a roll of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Bicycle Retail Financial Plan
Will you bring all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Bicycle Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Bicycle Retail Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Bicycle Retail Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your important info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Bicycle Retail Business?
Bicycle Retail Business Plan Page 1 | Bicycle Retail Business Plan Page 2
Useful Bicycle Retail Resources
Bicycle Retail Marketing Plan | Bicycle Retail Equipment | Bicycle Retail Online
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