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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you complete this?
Biscotti Bakery Marketing Strategy
What are the genuine methods you are going to exercise in order to promote your Biscotti Bakery business to your existing and possible patrons. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a strategy to go for Biscotti Bakery customers you may perhaps employ long tail keyword search phrases to a certain extent than succinct generic words. This ought to condense your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Biscotti Bakery Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your overheads lower than your opposition so that you are always the cheapest? Do you have a superlative location? Are you the original or the only one to supply a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Biscotti Bakery business online.
Sales Strategy
How are you going to pick up sales for your Biscotti Bakery business in the first place and how are you going to intensify or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to foster a rapport with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Biscotti Bakery business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Biscotti Bakery Organizational Structure
What is the structure of your company - who is in charge of every division within your business?
Personnel Plan
This should be a register of every person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Biscotti Bakery Financial Plan
Will you supply all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Biscotti Bakery Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Biscotti Bakery Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Biscotti Bakery Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your fundamental information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Biscotti Bakery Business?
Biscotti Bakery Business Plan Page 1 | Biscotti Bakery Business Plan Page 2
Useful Biscotti Bakery Resources
Biscotti Bakery Marketing Plan | Biscotti Bakery Equipment | Biscotti Bakery Online
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