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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you attain this?
Boarding Kennels Marketing Strategy
What are the genuine ways you are going to employ in order to market your Boarding Kennels business to your present and potential clients. You can additionally add the outlay involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For example if you are using PPC as a technique to target Boarding Kennels clients you may well use long tail keyword search phrases to a certain extent than succinct generic words. This should decrease your Pay Per Click costs as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Boarding Kennels Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out regarding your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your benefit? Are you capable of keeping your outlay lower than your opposition so that you are constantly the cheapest? Do you have a superior position? Are you the original or the only one to provide a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information regarding putting your Boarding Kennels business online.
Sales Strategy
How are you going to get sales for your Boarding Kennels business in the first place and how are you going to build up or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to build up a relationship with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Boarding Kennels business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Boarding Kennels Organizational Structure
What is the hierarchy of your business - who is the manager of every division within your company?
Personnel Plan
This should be a register of everyone in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Boarding Kennels Financial Plan
Will you deliver all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Boarding Kennels Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Boarding Kennels Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Boarding Kennels Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your chief info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Boarding Kennels Business?
Boarding Kennels Business Plan Page 1 | Boarding Kennels Business Plan Page 2
Useful Boarding Kennels Resources
Boarding Kennels Marketing Plan | Boarding Kennels Equipment | Boarding Kennels Online
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