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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you achieve this?
Boat Marine Dealer Marketing Strategy
What are the real methods you are going to draw on in order to market your Boat Marine Dealer business to your present and prospective patrons. You can also add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a procedure to go for Boat Marine Dealer patrons you might use long tail keyword search phrases preferably than short generic words. This should lessen your PPC expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Boat Marine Dealer Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out about your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your benefit? Are you capable of keeping your expenses lower than your competitors so that you are always the cheapest? Do you have a first-rate location? Are you the original or the only one to provide a service or product? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info regarding putting your Boat Marine Dealer business online.
Sales Strategy
How are you going to pick up sales for your Boat Marine Dealer business in the first place and how are you going to grow or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to create a connection with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Boat Marine Dealer business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Boat Marine Dealer Organizational Structure
What is the hierarchy of your business - who is in charge of each department within your organization?
Personnel Plan
This should be a register of everybody in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Boat Marine Dealer Financial Plan
Will you deliver all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Boat Marine Dealer Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Boat Marine Dealer Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Boat Marine Dealer Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your essential information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Boat Marine Dealer Business?
Boat Marine Dealer Business Plan Page 1 | Boat Marine Dealer Business Plan Page 2
Useful Boat Marine Dealer Resources
Boat Marine Dealer Marketing Plan | Boat Marine Dealer Equipment | Boat Marine Dealer Online
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