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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you complete this?
Boat Rental Marketing Strategy
What are the actual ways you are going to employ in order to market your Boat Rental business to your present and would-be patrons. You can in addition add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using PPC as a technique to go for Boat Rental customers you may well draw on long tail keyword search phrases significantly than short generic words. This should shrink your PPC overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Boat Rental Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out about your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you able to keep your costs lower than your rivals so that you are constantly the cheapest? Do you have a premier position? Are you the original or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Boat Rental business online.
Sales Strategy
How are you going to pick up sales for your Boat Rental business in the first place and how are you going to grow or preserve sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to encourage a rapport with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Boat Rental business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Boat Rental Organizational Structure
What is the hierarchy of your business - who is in charge of every department inside your business?
Personnel Plan
This should be a directory of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Boat Rental Financial Plan
Will you supply all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Boat Rental Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Boat Rental Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Boat Rental Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your essential info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Boat Rental Business?
Boat Rental Business Plan Page 1 | Boat Rental Business Plan Page 2
Useful Boat Rental Resources
Boat Rental Marketing Plan | Boat Rental Equipment | Boat Rental Online
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