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Strategy and Implementation SummaryWhat is your general approach to make your business a success and how will you achieve this? Bodyguard Marketing StrategyWhat are the authentic ways you are going to exercise in order to market your Bodyguard business to your present and probable patrons. You can furthermore add the expenditure involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your customers better. For instance if you are using PPC as a method to target Bodyguard clients you may well draw on long tail keyword search phrases to a certain extent than short generic words. This should diminish your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy. Bodyguard Pricing StrategyHow did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to apply to get the word out as regards your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits over your rivals that you can exploit to your gain? Are you capable of keeping your expenses lower than your competition so that you are always the cheapest? Do you have a premier site? Are you the pioneer or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence? Web StrategyAre you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more information in relation to putting your Bodyguard business online. Sales StrategyHow are you going to pick up sales for your Bodyguard business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to construct a bond with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bodyguard business proposal to assist you. Management SummaryManagement TeamWho are the foremost protagonists in your business? Bodyguard Organizational StructureWhat is the structure of your company - who is the manager of every department in your company? Personnel PlanThis should be a roll of every person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not. Bodyguard Financial PlanWill you bring all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan? Bodyguard Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Bodyguard Profit and LossYou can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Bodyguard Cash FlowYou should have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to embrace all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors. Exit StrategyHow exactly are you going to sell your Bodyguard Business?
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