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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you complete this?
Book Fair Company Marketing Strategy
What are the authentic ways you are going to draw on in order to promote your Book Fair Company business to your existing and possible patrons. You can as well add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using PPC as a way to target Book Fair Company patrons you may well draw on long tail keyword search phrases preferably than short generic words. This should condense your Pay Per Click expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Book Fair Company Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out as regards your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your advantage? Are you capable of keeping your costs lower than your competition so that you are always the cheapest? Do you have a premier site? Are you the pioneer or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can visit this website and get more information as regards putting your Book Fair Company business online.
Sales Strategy
How are you going to generate sales for your Book Fair Company business in the first place and how are you going to intensify or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to make an association with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Book Fair Company business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Book Fair Company Organizational Structure
What is the structure of your business - who is in charge of each division inside your organization?
Personnel Plan
This ought to be a register of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Book Fair Company Financial Plan
Will you provide all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Book Fair Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Book Fair Company Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Book Fair Company Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your vital info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Book Fair Company Business?
Book Fair Company Business Plan Page 1 | Book Fair Company Business Plan Page 2
Useful Book Fair Company Resources
Book Fair Company Marketing Plan | Book Fair Company Equipment | Book Fair Company Online
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