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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you realize this?
Book Shop Marketing Strategy
What are the real ways you are going to employ in order to promote your Book Shop business to your existing and would-be patrons. You can also add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a means to go for Book Shop customers you may draw on long tail keyword search phrases considerably than succinct generic words. This should drive down your PPC costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Book Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your products and services to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you capable of keeping your costs lower than your competitors so that you are at all times the cheapest? Do you have a prime location? Are you the original or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can pay a visit to this website and get more information with reference to putting your Book Shop business online.
Sales Strategy
How are you going to generate sales for your Book Shop business in the first place and how are you going to build up or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to foster a bond with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Book Shop business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your company?
Book Shop Organizational Structure
What is the structure of your company - who is in charge of every division in your company?
Personnel Plan
This should be a list of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Book Shop Financial Plan
Will you deliver all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Book Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Book Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Book Shop Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your crucial information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Book Shop Business?
Book Shop Business Plan Page 1 | Book Shop Business Plan Page 2
Useful Book Shop Resources
Book Shop Marketing Plan | Book Shop Equipment | Book Shop Online
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