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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you attain this?
Book Store Marketing Strategy
What are the authentic methods you are going to exercise in order to market your Book Store business to your existing and impending patrons. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a technique to target Book Store customers you may use long tail keyword search phrases rather than short generic words. This should reduce your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Book Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out as regards your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your gain? Are you capable of keeping your costs lower than your rivals so that you are constantly the cheapest? Do you have a prime location? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Book Store business online.
Sales Strategy
How are you going to generate sales for your Book Store business in the first place and how are you going to build up or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Book Store business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Book Store Organizational Structure
What is the structure of your company - who is the manager of every department within your organization?
Personnel Plan
This should be a register of everyone in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Book Store Financial Plan
Will you supply all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Book Store Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Book Store Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Book Store Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your necessary information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Book Store Business?
Book Store Business Plan Page 1 | Book Store Business Plan Page 2
Useful Book Store Resources
Book Store Marketing Plan | Book Store Equipment | Book Store Online
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