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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you attain this?
Bookcase Company Marketing Strategy
What are the authentic methods you are going to draw on in order to market your Bookcase Company business to your existing and prospective clients. You can also add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For example if you are using PPC as a way to go for Bookcase Company clients you could employ long tail keyword search phrases considerably than succinct generic words. This should decrease your PPC expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Bookcase Company Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out about your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your rivalry so that you are continually the cheapest? Do you have a premier locality? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a visit to this website and get more info about putting your Bookcase Company business online.
Sales Strategy
How are you going to get sales for your Bookcase Company business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to develop a relationship with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bookcase Company business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Bookcase Company Organizational Structure
What is the hierarchy of your business - who is in charge of each division inside your business?
Personnel Plan
This should be a record of every person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Bookcase Company Financial Plan
Will you bring all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Bookcase Company Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Bookcase Company Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Bookcase Company Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Bookcase Company Business?
Bookcase Company Business Plan Page 1 | Bookcase Company Business Plan Page 2
Useful Bookcase Company Resources
Bookcase Company Marketing Plan | Bookcase Company Equipment | Bookcase Company Online
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