 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you go about this?
Bookkeeping Marketing Strategy
What are the actual methods you are going to draw on in order to promote your Bookkeeping business to your existing and likely patrons. You can also add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a technique to target Bookkeeping patrons you may perhaps use long tail keyword search phrases significantly than short generic words. This should drive down your PPC expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Bookkeeping Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out concerning your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your costs lower than your competitors so that you are at all times the cheapest? Do you have a superlative location? Are you the original or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more information in relation to putting your Bookkeeping business online.
Sales Strategy
How are you going to generate sales for your Bookkeeping business in the first place and how are you going to increase or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to build an association with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bookkeeping business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Bookkeeping Organizational Structure
What is the hierarchy of your company - who is the manager of each department inside your organization?
Personnel Plan
This should be a register of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Bookkeeping Financial Plan
Will you bring in all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Bookkeeping Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Bookkeeping Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Bookkeeping Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Bookkeeping Business?
Bookkeeping Business Plan Page 1 | Bookkeeping Business Plan Page 2
Useful Bookkeeping Resources
Bookkeeping Marketing Plan | Bookkeeping Equipment | Bookkeeping Online
Find a different business plan...