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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you realize this?
Bookkeeping Service Marketing Strategy
What are the tangible methods you are going to draw on in order to market your Bookkeeping Service business to your existing and prospective patrons. You can as well add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For example if you are using PPC as a approach to go for Bookkeeping Service customers you could draw on long tail keyword search phrases rather than succinct generic words. This ought to bring down your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Bookkeeping Service Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your opposition so that you are continually the cheapest? Do you have a superior location? Are you the originator or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more info with reference to putting your Bookkeeping Service business online.
Sales Strategy
How are you going to pick up sales for your Bookkeeping Service business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to develop a bond with your patrons to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bookkeeping Service business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Bookkeeping Service Organizational Structure
What is the structure of your company - who is in charge of every department within your organization?
Personnel Plan
This ought to be a register of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Bookkeeping Service Financial Plan
Will you bring in all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Bookkeeping Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Bookkeeping Service Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Bookkeeping Service Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your central information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Bookkeeping Service Business?
Bookkeeping Service Business Plan Page 1 | Bookkeeping Service Business Plan Page 2
Useful Bookkeeping Service Resources
Bookkeeping Service Marketing Plan | Bookkeeping Service Equipment | Bookkeeping Service Online
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