 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you achieve this?
Botanical Garden Marketing Strategy
What are the genuine methods you are going to draw on in order to market your Botanical Garden business to your existing and possible clients. You can furthermore add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a approach to target Botanical Garden customers you may employ long tail keyword search phrases to a certain extent than short generic words. This ought to cut down your PPC costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Botanical Garden Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out about your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your benefit? Are you able to keep your overheads lower than your competition so that you are continuously the cheapest? Do you have a premier position? Are you the first or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can go and see this website and get more info about putting your Botanical Garden business online.
Sales Strategy
How are you going to pick up sales for your Botanical Garden business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Botanical Garden business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Botanical Garden Organizational Structure
What is the structure of your company - who is the manager of each division within your business?
Personnel Plan
This should be a directory of everybody in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Botanical Garden Financial Plan
Will you provide all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Botanical Garden Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Botanical Garden Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Botanical Garden Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your key info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Botanical Garden Business?
Botanical Garden Business Plan Page 1 | Botanical Garden Business Plan Page 2
Useful Botanical Garden Resources
Botanical Garden Marketing Plan | Botanical Garden Equipment | Botanical Garden Online
Find a different business plan...