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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you go about this?
Brew Pub Marketing Strategy
What are the tangible ways you are going to employ in order to promote your Brew Pub business to your existing and likely customers. You can what's more add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a strategy to go for Brew Pub customers you may use long tail keyword search phrases to a certain extent than short generic words. This should shrink your PPC overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Brew Pub Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your advantage? Are you able to keep your overheads lower than your rivals so that you are continually the cheapest? Do you have a first-rate site? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can visit this website and get more information regarding putting your Brew Pub business online.
Sales Strategy
How are you going to pick up sales for your Brew Pub business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to construct a bond with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Brew Pub business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Brew Pub Organizational Structure
What is the hierarchy of your business - who is the manager of every division inside your company?
Personnel Plan
This should be a record of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Brew Pub Financial Plan
Will you bring in all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Brew Pub Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Brew Pub Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Brew Pub Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your key info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Brew Pub Business?
Brew Pub Business Plan Page 1 | Brew Pub Business Plan Page 2
Useful Brew Pub Resources
Brew Pub Marketing Plan | Brew Pub Equipment | Brew Pub Online
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